Selecting the right GenAI services

Generative AI is a set of artificial intelligence (AI) systems and models designed to generate content such as code, text, images, music, or other forms of data.

These systems can produce new content based on patterns and knowledge learned from existing data. Increasingly, organisations and businesses are using generative AI to:

• Automate creative workflows — Use generative AI services to automate the workflows of time-consuming creative processes such as writing, image or video creation, and graphic design.
• Customise and personalise content — Generate targeted content, product recommendations, and customised offerings for an audience-specific context.
• Augment data — Synthesize large training datasets for other ML models to unlock scenarios where human-labeled data is scarce.
• Reduce cost — Potentially lower costs by using synthesized data, content, and digital assets.
• Faster experimentation — Test and iterate on more content variations and creative concepts than would be possible manually.

➡️ This guide helps you select the AWS generative AI services and tools that are the best fit for your needs and your organisation.